Business model
Syed's business supplies frozen food to grocery shops and supermarkets, as well as providing catering services for Asian weddings, conferences and other formal gatherings.
How ABE qualifications have helped this business owner
Syed inherited a business that was not breaking even. By using his ABE business Management expertise, it has now doubled its turnover and is expanding rapidly. Syed has done this by increasing production levels whilst lowering costs through schemes such as paying suppliers cash on delivery in return for cheaper prices. He has also motivated his workforce so that people work on their own initiative and he has virtually zero staff turnover. This means he has an experienced workforced he can rely on and has minimised recruitment costs.
What Syed says:
"All my success in my business is because of my qualifications from ABE. I could not have built up strong brand name only in five years. We have become the leading kebabs supplier and perhaps the best frozen kebabs sellers in UK and Europe.
The followings are just some brief areas where I found myself well equipped by my ABE qualification.
- Implementation and managing change
- Successful sales and marketing strategy
- Successful HRM strategy for staff retention and motivation.
- It helped me in understanding complex and dynamic business environments.
- ABE qualifications helped me to analyse strengths and weaknesses of our competitors as well as my own business.
- I was well ahead of in contingency business planning especially in a time of greater uncertainty. The most recent one was Brexit planning as UK is leaving EU next year so my qualifications enabled me to put my business in a better position to deal with any tariff when we are out of the single market.
I also found myself able to confidently attend meetings with highly professional managers or executives in order to get new customers on board or if I had to deal with tough suppliers.
You have made me a winner in my business sector. My business is available for ABE students if they wish to join us for an internship and will be happy to employ graduates who have completed their ABE qualifications in future. Love you ABE."